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This web page americanwinchesandhoists.com has the following in the web page, "New and refurbished air winches from Ingersoll Rand." We saw that the webpage also stated " Refurbished Ingersoll Rand air winches offshoreonshore equipment." It also said " New and used air winches. Man Rider Winch and Hoists. When to use a hoist for a project and when a winch is required. Rail Car Pullers info Incline Chart for winches. Stainless Steel Clean Room Hoist. Used Ingersoll Rand Air Tuggers. Capstan Cathead Winches and Hoists New and Used." The header had Ingersoll Rand as the highest ranking optimized keyword. It is followed by Gearmatic, Thern and Ram winches, and air tuggers which isn't as ranked as highly as Ingersoll Rand. The next words americanwinchesandhoists.com used was air winches. hydraulic Hoists was included but might not be understood by search engines.